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The channel customers use first

Your customers already message you on WhatsApp. Who answers?

On the Costa Blanca, the first message a business gets rarely comes by email or through a form: it comes on WhatsApp, often in English, German, Dutch or Spanish. If it sits unanswered until the evening, the customer has already written to the shop next door. We set your WhatsApp up to answer well, quickly and in the customer’s language.

What happens when WhatsApp is the owner’s phone

In many businesses, WhatsApp is simply the owner’s personal phone. Customer messages get mixed up with family chats, nobody knows which quote went to whom, and when the owner is on holiday or has their hands full, questions pile up. There are no visible opening hours, no address, no catalogue: the customer has to ask for everything, and by the third question they give up.

Then there is language. A Spanish, German or Belgian customer writes the way they speak, and a reply cobbled together with a phone translator at ten at night does not carry the seriousness of the business. And as volume grows, there is the temptation to message every contact at once, which is exactly what Meta’s rules and data protection law do not allow without each person’s permission.

What we do, in four steps

1

A complete business profile

We move the business onto the WhatsApp Business app, which is free, with its own number: name, description, address, real opening hours, website and category. We build the catalogue with your products or services, so customers can see what you offer without having to ask.

2

Ready-made replies in several languages

We write the greeting message, the away message for out of hours and quick replies to the questions you get every day (rough prices, directions, lead times, bookings), in English and in the languages your customers speak. You answer in two taps, in a considered tone.

3

Labels, and links that bring messages in

We sort conversations with labels (new contact, quote sent, awaiting payment, customer) so nothing slips through. And we put the wa.me link and a QR code where customers look for them: on your website, on your Google profile and on the counter.

4

The platform, when the time comes

If several people need to answer the same number, if you want software to track conversations or send automatic appointment reminders, we prepare the move to Meta’s WhatsApp Business Platform. First we help you decide whether you really need it, because for many businesses the free app is enough.

Included

  • Full set up of the business profile
  • A catalogue of your products or services
  • Greeting and away messages, and quick replies in several languages
  • Labels to track every enquiry, plus a wa.me link and QR code
  • Advice on choosing between the app and the platform, and preparing the move if needed

Not included

  • The green verified badge: only Meta grants it, and nobody can promise it
  • Mass sends to bought lists or to contacts who have not given their permission
  • The fees Meta charges for platform messages, which are paid to Meta under its own price table

How long it takes

Setting up the app, with the profile, catalogue and replies, is done within a few days once we have your texts, photos and opening hours. Moving to the platform takes longer: the business has to be verified with Meta, the number prepared and the message templates approved, and the timing of those reviews is set by Meta, not by us.

What it costs

The set up is 390 € once; ongoing support, if you want it, is 39 € a month. Before VAT: with VAT it is 471.90 € and 47.19 € a month. We confirm it in writing before we start, and from then on it does not move. If you move to the platform, Meta charges separately for template messages under the table it publishes on its website: that price is not ours to set.

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Frequently asked questions

What Costa Blanca businesses ask us most about WhatsApp.

The app or the platform: which one do I need?+

For most shops, restaurants, workshops or offices, the free WhatsApp Business app is enough: profile, catalogue, quick replies, automatic greeting and away messages, and labels. The platform makes sense when several people answer the same number in an organised way, or when you want to connect it to tracking software or send automatic reminders.

Can I send one message to all my customers to announce an offer?+

Only to those who have given you permission to receive your messages. Meta’s rules require it, and a phone number is personal data under the GDPR. We help you collect that permission properly, at the counter or on your website for instance, rather than writing to your whole address book.

What is the 24-hour window?+

On the platform, you can reply freely during the 24 hours after the customer’s last message. After that, you can only write to them with a message template approved beforehand by Meta. That is why we prepare those templates (appointment reminder, order ready, quote sent) before you need them.

I already use the WhatsApp Business app. Can I move to the platform with the same number?+

Yes, but one number cannot be on the app and on the platform at the same time, so the switch has to be prepared: what happens to the conversations, who will answer and from where, and when to do it so no customer is left without a reply.

Can you get me the green verified badge?+

No. Meta grants it when it decides to, and no agency can guarantee it. What we do is make your profile complete and consistent with your website and your Google profile, which is what actually builds trust with customers.

Shall we look at your WhatsApp together?

We open your WhatsApp with you and tell you what the profile is missing, which replies are worth preparing and whether the free app is enough for you. It is free, and many of the improvements you can make yourself that same afternoon.

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