AI Act compliance:
your website uses artificial intelligence, and since August you have to say so.
Since 2 August 2026 the European AI regulation requires you to tell people when they are talking to an AI, and to visibly label content an AI has generated. For the technical marking of systems that were already running before that date there is an extension, and it ends on 2 December 2026. After that there is no extension left.
What we will not tell you
We will not tell you how big the fine is. The amounts vary with the type of breach and the size of the company, and a marketing agency has no business putting a number on your legal risk. Administrative penalties do exist, that much is true. If you need to know exactly what you are exposed to, that answer has to come from a lawyer, not from us.
Why this applies to you even if you never wrote a line of code
Most Costa Blanca websites use artificial intelligence without anyone ever formally deciding to: the chat that answers out of hours, the product descriptions, the translations into five languages, the images in the services section, the blog posts. None of that is illegal. What the rules ask is that it be disclosed.
The practical problem is that almost nobody keeps track of where AI touches their own site. Without that inventory you cannot put the notice in the right place, mark the files, or later show what was done and when. And that is exactly the work that has to happen before December.
What we do, in four steps
Inventory
We go through your site and list every point where an AI is involved: chatbot, copy, images, translations, automated replies by email or WhatsApp. You get a list with the exact page and the type of use.
Visible notices
We write and place the disclosure where users actually meet it, not buried in a legal page nobody opens: in the chat itself, under generated images, on the relevant page. In your languages.
Machine readable marking
We add the required metadata to AI generated files. This is the part with the 2 December 2026 deadline, for systems that were already published before 2 August.
Dated record
You receive a dated document setting out what was reviewed, what was changed, on which pages and on what day. It is what you show if anyone asks, and it is what almost nobody has.
Included
- Full audit of your site, page by page
- Notices drafted in the languages you actually use
- Notices and marking placed on your site
- Dated PDF record, yours to keep
- One review pass before 2 December
Not included
- Legal advice: we are not a law firm, and if your case is borderline we will tell you to speak to one
- Compliance for software you develop and sell yourself, which carries a different level of obligation
- GDPR and cookie law compliance, which is a separate and older subject
How long it takes
Between 5 and 10 working days from the moment we have access to the site. To have it in place before 2 December 2026, start before 15 November: in the final week we will not take new work, because there would not be time to do it properly.
What it costs
The price depends on the size of the site and on how many AI uses turn up in the inventory, so we are not going to print a figure here that would not hold for your case. We tell you in the first conversation, before you commit to anything, and it does not move afterwards. We do not publish a fixed price list, because the work is not the same in two different businesses: we give you the exact amount in writing before we start, and from then on it does not move.
How we prepare a quoteFrequently asked questions
What businesses ask us before ordering the pack.
Does this mean I have to stop using AI?+
No. The rules do not ban using AI to write copy, translate or generate images. What they require is transparency: that the person reading or chatting knows there is an AI behind it. You can carry on working exactly as you do now.
My site is small. Does it still apply?+
The transparency obligations do not depend on the size of the company. What is provided for is that penalties apply proportionately to small businesses. Put plainly: the duty is the same, the consequence of ignoring it is not.
What exactly happens on 2 December 2026?+
The extension for machine readable marking ends, for content generating systems that were already on the market before 2 August 2026. The visible notices to users, on the other hand, have been required since August: those are already late if they are not up yet.
I do not know whether my site uses AI. How do I find out?+
That is precisely the first step of the pack, and there is no need to guess on your own. If you have a chat that answers by itself, copy you commissioned from someone who used AI, automatic translations or generated stock images, the answer is almost certainly yes.
Why does the offer have an expiry date?+
Because the work has an expiry date. After 2 December 2026 this pack stops making sense as it is built, and we will take it off the site. It is not a sales tactic: we did not set the calendar.
Shall we start with the inventory?
The first conversation is free and takes about ten minutes. We come out of it knowing whether your site has something to fix, or whether you need to do nothing at all, which also happens.