Trade and city pages:
nobody searches for "services", they search a trade and a town.
People do not type "professional services" into Google. They type "plumber Torrevieja", "dentist Orihuela Costa", "inheritance lawyer Alicante". A site with a single services page competes for everything and wins nothing: every trade and town pairing is a separate front door, and you have one.
Why one page cannot win twenty searches
Google shows the page that best answers what was typed. If your services page covers six trades and the whole province at once, it answers no specific search well, and it loses to the competitor with a page devoted to that trade in that town. It is not a question of effort, it is a question of match.
We know because we do it in our own house. This website has 163 addresses in its sitemap, and 26 of them are Costa Blanca town pages, each written for its own place. It is not a textbook example: it is the same factory we are proposing to build for you.
What we do, in four steps
Pick the pairings worth having
We look at what is genuinely searched in your area, against what competition, and how far away you are. Out come between ten and thirty trade and town pairings that justify a page, plus a list of the ones that do not and why.
Write each page for its own place
The trade explained for that town: the districts and urbanisations you work in, what people ask there, that area seasonality, the real lead times. If two pages could be swapped by changing the town name, they are badly written.
Link them so they exist
Every new page is linked from the menu, the footer or a parent page. A page no internal link touches is a page nobody finds, and this is not theory: our own site had 94 pages in exactly that state and we rescued them in August 2026.
Measure and replace
After three months you can see which pages bring calls and which are dead. The dead ones are rewritten or withdrawn and another pairing is tried. A page factory without that pruning fills up with pages nobody reads.
Included
- A study of which trade and town pairings deserve a page
- Each page written, and different from the others
- Publication and internal linking from the menu or footer
- Structured data and a title of its own on every page
- A three month review of what works and what does not
Not included
- Cloned pages where only the town name changes: Google ignores them and they can harm the rest of the site
- Ranking promises: nobody controls the order of results, and anyone promising it is selling smoke
- Buying links to push them, which is precisely what Google punishes
How long it takes
Choosing the pairings takes a few days. After that pages go out in batches, not all at once: publishing thirty pages on the same day is the fastest way to look like a content farm. First results from each batch show between the second and the fourth month.
What it costs
It is charged per page, because each page is genuine writing work, and the total depends on how many pairings come out of the study. We give you the exact figure before the first one is written. We do not publish a fixed price list, because the work is not the same in two different businesses: we give you the exact amount in writing before we start, and from then on it does not move.
How we prepare a quoteFrequently asked questions
What people ask before ordering the first batch.
Is this not duplicate content?+
It would be if we changed the town name and left the rest alone, which is why we do not. Each page is written for its municipality, with what people ask and pay there. It is slower and it is the only way it works.
How many pages do I need?+
It depends how many trades you offer and how many towns you genuinely work in. We would rather have ten good pages than forty padded ones: the forty cost more, take longer and return less. The study produces the number, and sometimes it is lower than you expected.
Is it worth it if my competitors already have them?+
Usually more so, because then we know exactly what we are up against. What makes no sense is copying their pages: you look at which questions they leave unanswered and answer them better. That is where the ground is won.
What if I work across the whole province?+
Then we start with the towns where you actually have customers, not the ones that sound good. A page about a town you have never worked in reads like one, and Google struggles to believe it too.
Can I write them and you publish them?+
Yes, and it costs less. We give you the outline for each page and the list of what it has to answer, you write, and we build, link and measure. Plenty of people know their trade better than any copywriter.
Shall we see which pairings suit you?
In the first conversation we look at your trade and your towns and tell you how many pages genuinely make sense. Sometimes the answer is three, and we say that too.