Your foreign customers search
in their language, not yours.
The province of Alicante has one of the highest shares of foreign residents in Spain, and on the Costa Blanca you notice it on every street. A British resident types “dentist Torrevieja”, a Dutch one “tandarts Torrevieja”, a German one “Zahnarzt Torrevieja”. If your website only exists in Spanish, or behind an automatic translator bolted on top, you do not show up for any of those searches.
Why translating the website is not enough
The usual setup is a row of little flags that translates the page on the fly. It helps someone who is already on the site, but Google does not see those versions as pages in their own right: they have no address of their own, no title of their own, and they do not compete in the British or Belgian customer’s search. Other sites switch language based on the visitor’s browser or location, and Google advises against exactly that, because its crawler may end up seeing only one version.
The second mistake is translating the Spanish word instead of finding the one people really type. A German does not search the way a dictionary would suggest, and a French holidaymaker does not use the same words as a French retiree who lives here all year. Publishing machine translations nobody has read carries another risk: Google’s spam policies can treat them as low-value content.
What we do, in four steps
The real words in each language
We study what each audience types into Google for your trade and your area, language by language, instead of translating the Spanish word. And we tell you which languages have real demand for your business, and which are not worth it.
An address of its own for each language
Each language lives in its own folder (/en/, /de/, /fr/, /nl/), with its own title, its own description and text written for that audience, its habits and its questions. A person checks it before it goes live.
Hreflang and a consistent profile
We set the hreflang tags that tell Google which version to show to whom, without redirecting anyone by their browser. And we align your Google profile so it says the same thing as the website in each language, with links to the right version.
Service and town pages, then tracking
Where there is real demand, we create service and town pages in that language. Then we track results in Search Console by language and by country, and show you which searches start bringing visits and which do not.
Included
- Research into real searches in each chosen language
- A version of the website at its own address for each language
- Text written for each audience and checked by a person
- Hreflang tags and a Google profile consistent with the languages
- Tracking in Search Console by language and by country
Not included
- Publishing machine translations with no human review, which Google can treat as low-value content
- Promising a specific position on Google, in any language
- Opening languages with no real demand for your business, just to fill the menu with flags
How long it takes
The search research and the choice of languages take the first few weeks. Then the versions are written and published, one language at a time, starting with the one in highest demand. The first visits in each language show in Search Console after a few months, depending on how crowded your trade is in your area.
What it costs
Setting up each language is a fixed price, and the follow-up afterwards, if you want it, is a monthly fee: from 490 € a month for three languages or more, before VAT (592.90 € with VAT). The amount depends on the number of languages and pages. We give it to you in writing before we start, and from then on it does not move.
See all pricesFrequently asked questions
What businesses with foreign customers ask us most.
My website already has an automatic translator. Is that not enough?+
It helps the visitor who has already arrived. It does not help people find you: those translations have no address or title of their own, so Google does not show them to someone searching in English or German. You need real pages in each language.
How many languages should I be in?+
The ones your customers search in, and no more. A language with no demand is work nobody reads and that still has to be kept up. We decide by looking at real searches for your trade in your area, and often two languages on top of Spanish are enough.
Why not have the website switch language automatically for each visitor?+
Because Google advises against it: its crawler may end up seeing a single version and never learn the others exist. The right way is one address per language, with hreflang tags, and letting each person choose whether to switch.
Does this replace ordinary local SEO?+
No, it adds to it. The Google profile, the map and reviews are handled in our local SEO service. This page is about what changes when your customers search in another language: the words, the versions of the website and how we explain it all to Google.
How do I know it is working?+
Search Console lets you see searches and visits by country. We show you, language by language, which words start bringing people in and from where, and if a language is not pulling its weight, we tell you.
Shall we see which languages people use to find you?
We search for your trade and your town with you in English, German, French and Dutch, and show you who appears in your place today. It is free, and you will know which languages are worth it before spending anything.